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Tag Archives: shopper intercepts
Customer Intercepts – Ask the Right Questions and Thrive
Could the Customers Who DON’T Buy Be the Key to Success? We’re used to asking for feedback from shoppers. Most retailers focus their data gathering on customers who’ve made a purchase. Surveys on the sales receipt, in the shopping bag or on your website and email follow up are commonly recognized and effective tools. It’s important to know what your customers think and get a critical understanding of their observations and experience of your stores, your merchandise and employees. Continue reading
Posted in Blog, Customer Experience
Tagged Brand Experience, business, consumer interviews, conversion rate, customer, customer conversion, Customer Experience, Customer Intercepts, customer interviews, customer research, Customer Satisfaction, customers, data gathering, focus groups, icc/decision services, intercept, online shopping, retail store, shopper behavior, shopper insights, shopper intercepts, shopping
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Emphasizing the Experience
Service metrics are important, but they are only a snap shot of the real job at hand. When choosing or designing any customer experience touch point, place the emphasis on delighting the customer, and everything else will fall into place. Continue reading
Posted in Blog
Tagged Customer Experience, Customer Satisfaction, Mystery Shopping, shopper intercepts
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