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Tag Archives: shopping
Customer Intercepts – Ask the Right Questions and Thrive
Could the Customers Who DON’T Buy Be the Key to Success? We’re used to asking for feedback from shoppers. Most retailers focus their data gathering on customers who’ve made a purchase. Surveys on the sales receipt, in the shopping bag or on your website and email follow up are commonly recognized and effective tools. It’s important to know what your customers think and get a critical understanding of their observations and experience of your stores, your merchandise and employees. Continue reading
Posted in Blog, Customer Experience
Tagged Brand Experience, business, consumer interviews, conversion rate, customer, customer conversion, Customer Experience, Customer Intercepts, customer interviews, customer research, Customer Satisfaction, customers, data gathering, focus groups, icc/decision services, intercept, online shopping, retail store, shopper behavior, shopper insights, shopper intercepts, shopping
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Mystery Shopping – a Real Value or a Real Bust?
When done right, Mystery Shopping is a tremendous asset for retailers. Results can be used right away to improve the customer experience and to motivate employees, optimize resources and improve operations in every way. Continue reading
Posted in Blog, Customer Experience
Tagged Customer Experience, customer experience management, Customer Service, electronic commerce, icc, marketing, motivating employees, mspa, mystery shopper, Mystery Shopping, mystery shopping programs, mystery shopping providers association, mystery shops, online shopping, real value, retailer, retailers, retailing, secret shopper, secret shopping, shopping, supermarket, virtual guest
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Mobile Applications Can Do More for a Retailer
Forbes Insights published a study that surveyed leading U.S. retailers’ use of mobile applications in enhancing consumer’s shopping experiences. Researchers discovered many retailers””almost fifty percent–are hoping to capture first-mover advantage as their customers go mobile. The levels of sophistication in mobile design and application vary depending on the retailer and its goals. For many, the mobile features are a scaled-back version of their website. Others have ventured into offering transaction-based and customer-oriented applications that use powerful GPS technology to pinpoint an individual customer’s needs. Continue reading
Posted in Blog, Customer Experience
Tagged American Eagle, customer expectations, Customer Experience, GPS, iPhone, mobile, Retail, retailers, shopping, Technology, The North Face
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The Future of Retail is Still the Store
According to a recent study by the U.S. Census Bureau, the majority of sales still come from in-store purchases. Certain categories, such as books, clothing and electronics, see high percentages of e-commerce sales, but the overall message for retailers remains the same before the rise of the Internet: attention to the physical store should be a top priority in an effort to attract and keep customers. Continue reading
ICC/Decision Services Launches Second of its iPhone Applications – ConversionCalc
ICC/Decison Services’ latest in iPhone applications shows retailers the dollar value resulting from increasing their conversion rates. ConversionCalc™ is the second of its iPhone applications available for free download on iTunes. Continue reading
Posted in News
Tagged Apple, AT&T, Customer Experience, iPhone, iPhone App, Mystery Shopping, Retail, shopping, Theres an App for that, UpSellCalc
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Black Friday Launch Pad for Brand Social Media
There is mounting evidence in the use of social media, such as Facebook and Twitter, as an advertising medium. A prime example is the way that brand marketers are targeting Black Friday by sending out messages featuring special deals for their followers. Why? A recent blog post on Simple Thoughts quotes Deloitte Research as saying that, “One in five shoppers plans to use the sites in their holiday shopping this season.” Continue reading
Posted in Blog
Tagged Black Friday, brands, CyberMondy, facebook, iPhone, Retail, retailers, shoppers, shopping, social media, twitter
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Customer Choices to Take Holiday Hit
Retailers are turning to their websites to soften the blow to consumers. They are not carrying any more inventory, but they are hoping that their websites will allow them to better manage and distribute inventory. Continue reading
ICC/Decision Services Launches UpSellCalc™ iPhone Application — Available Now for Free Download on iTunes
ICC/Decison Services an international customer experience management company based in New York City, has developed an iphone application is the first of its kind in the industry. Now available for free download on ITunes, the UpSellCalc™ will quickly and easily calculate the sales potential. Continue reading
Posted in News
Tagged Apple, AT&T, Customer Experience, iPhone, iPhone App, Mystery Shopping, Retail, shopping, Theres an App for that, UpSellCalc
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Future of Shopping Malls
The report card is in, and it’s a C- for the mall. BNET article covers the study the University of Pennsylvania’s Wharton School and the market-research firm Verde Group, which yields less then pleasing results for mall based retailers.
Posted in Customer Experience
Tagged consumer behavior, shopping, shopping malls, Wharton School of Business
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The Recession Proof Shopper
A survey conducted by Elle magazine in fall 2007 reveals that women are still fashionably shopping even though gas prices and energy costs continue to increase. The shopper survey was based on a composite scale of price sensitivity and annual … Continue reading
