Tag Archives: social marketing
A Preview of David Rich’s “Social Media in Retail” Presentation
I was fortunate enough to receive a preview of David Rich’s material for tomorrow’s fifth annual Food Industry Summit and while I’m not going to spoil the suspense entirely, I felt it only fair to share a little bit of … Continue reading
Social Marketing, The Perfect Storm
“The Recession Spurred Consumers to Adopt Social Technologies.” It’s not just the enabling technology that caused the movement. Hard financial times also drive people to connect to one another. High unemployment levels also contribute by giving people more time to connect. Motive, means and opportunity equals the perfect storm. Continue reading

