Tag Archives: social marketing

Local Response Aggregates Social Media Posts to Find Your Customers

Local Response is a new tool that promises to aggregate social media posts to find your customers based on the things they are posting online. It is based on the premise that as a business owner, you just don’t have … Continue reading

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A Preview of David Rich’s “Social Media in Retail” Presentation

I was fortunate enough to receive a preview of David Rich’s material for tomorrow’s fifth annual Food Industry Summit and while I’m not going to spoil the suspense entirely,  I felt it only fair to share a little bit of … Continue reading

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Social Marketing, The Perfect Storm

“The Recession Spurred Consumers to Adopt Social Technologies.” It’s not just the enabling technology that caused the movement. Hard financial times also drive people to connect to one another. High unemployment levels also contribute by giving people more time to connect. Motive, means and opportunity equals the perfect storm. Continue reading

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