-
Join Us
Tag Archives: Starbucks
Do Location-Based Social Networks Work for Your Company?
An AdAge.com post on Forrester Research’s study advises retailers to take a second look on whether LBSNs are right to include in their current marketing mix. Continue reading
Facing Up to Facebook
According to a story on the PROMO Magazine website, these companies are using the technology to raise the bar on establishing loyal customer relationships, key to a brand marketer’s success.
Posted in Blog
Tagged Chick-fil-A, Coca-Cola, Disney, facebook, iTunes, promo magazine, Red Bull and T.G.I. Friday's, social media, Starbucks, Victoria's Secret, Vitaminwater, YouTube
2 Comments
Chasing the Fidelity Mirage
At the start, there was nothing convenient about Starbucks, but it didn’t matter because usually consumers are willing to make a trade-off between fidelity and convenience. Continue reading
Coffee Wars Continue
You are going to have to be a hermit this week in order to miss the large scale marketing campaigns by Starbucks and McDonald’s. The fast-food king will be taking on the coffee king to win consumer’s tastebuds. Earlier this … Continue reading
Posted in Blog
Tagged Beverage marketing, Brand Experience, Brand Promotion, Coffee, Starbucks
Leave a comment
Starbucks pulls a U-Turn back to loyal customers
Imagine your brand is a car driving along picking up customers on the way. In your journey you expand product lines, store, and different marketing campaigns. Next thing you know, the loyal customers are hearing advertising which claims your brand … Continue reading
Starbucks to Open Stores in European Travel Markets
Starbucks formed a strategic licensing partnership with SSP, a beverage and food concessions leader for travelers in Europe, to open more than 150 Starbucks stores over the next three years in key European markets. For More Information Click Here
