Tag Archives: STORES

Inspect What You Expect – In Store Audits Tell You What You Need to Know

In-Store Audits can tell you what’s happening ‘on the ground’, give you fresh insight and provide internal and external accountability. Do you have marketing agreements in place and the need to be accountable to brands? Do you contract out or run in-store demos? How do you know they’re being properly executed? Do you spend money for displays? How can you be certain they’re being properly set up and stocked? How do you know they’re being set up at every location? In-store audits put metrics in place so you can measure productivity, hold partners accountable and gather the information that can improve your business and your bottom line. Continue reading

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Keeping One Step Ahead of Consumers

According to the STORES Top 100 Retailers ranking, the most successful retailers in the industry are constantly reinventing themselves to stay one step ahead of the competition. Susan Reda, Executive Editor of STORES, the official magazine of the National Retail … Continue reading

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