-
Join Us
Tag Archives: Target
Retail Benchmarks Holiday Season 2010 – Toy Category
In recent weeks, ICC/Decision Services conducted 1621 mystery shops measuring 9 categories at over 50 retailers in 30 locations per retailer. That resulted in over 10,000 data points gathered by our Mystery Shopping and Secret Shopping efforts. In the toys … Continue reading
Target Sells a Service Experience with its Electronics
Even during the recession, the electronics business continues to be hot as customers consider things like cell phones a necessity. Continue reading
Consumers Procrastinate Back-to-School Shopping
Retailers, take notes. American families are putting off their back-to-school shopping in an effort to make sure they’re getting the best deals. Continue reading
Posted in Blog, Brand Experience, Customer Experience
Tagged Abercrombie & Fitch, Amazon.com, back-to-school, economy, In-Store marketing, NRF, recession, Retail, retailers, sales, Target, The NPD Group, Walmart
Leave a comment
On Target for the Holiday Shopping Experience
The news is awash with stories on how the country’s retailers are gearing up for the mad holiday rush that begins with Black Friday. Most of the news has to do with price promotions, store hours and staffing to handle the increase in store traffic. As an example, a story on DSN Retailing Today outlines how mass market giant Target is preparing for the holiday’s with the customer experience in mind.
Continue reading
Target’s new approach, without loosing the brand
Target will be making major changes soon due to the new direction of consumer needs. Last quarter the retailer took a hit in sales. Consumers are spending more on food and essential items rather than Target’s core of fashion and home essentials. Continue reading
