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Tag Archives: Technology
Inspect What You Expect – In Store Audits Tell You What You Need to Know
In-Store Audits can tell you what’s happening ‘on the ground’, give you fresh insight and provide internal and external accountability. Do you have marketing agreements in place and the need to be accountable to brands? Do you contract out or run in-store demos? How do you know they’re being properly executed? Do you spend money for displays? How can you be certain they’re being properly set up and stocked? How do you know they’re being set up at every location? In-store audits put metrics in place so you can measure productivity, hold partners accountable and gather the information that can improve your business and your bottom line. Continue reading
Posted in Blog, Customer Experience
Tagged accountable, auditing, audits, brand integrity, in-store, measuring, measuring productivity, merchandising, metrics, Mystery Shopping, NARMS, productivity, retail compliance, retail merchandising, retail store audits, secret shopper, store, store checks, store displays, store locations, store sampling, STORES, supermarket compliance, Technology
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M-Commerce Gains Traction
Reaching your customers via their mobile phones – wherever they are – combines convenience and urgency. Shaun Ryan reports in the E-Commerce Times that U.S. mobile commerce sales hit US$1.20 billion in 2009 and will grow to $2.42 billion this … Continue reading
Posted in Blog, Customer Experience
Tagged Brand Experience, E-Commerce, m-commerce, mobile commerce, Mystery Shopping, shop.org, Technology
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Using Innovative Technology to Boost Sales
Shopping online has become commonplace for the American consumer – but there’s more than one new approach to making more sales – online and at brick and mortar locations. With the season that for many retailers is ‘make-or-break’ rapidly approaching, … Continue reading
Posted in Blog, Customer Experience
Tagged business strategy, iPhone, mobile shopping, NRF, social media, Technology
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Mobile Applications Can Do More for a Retailer
Forbes Insights published a study that surveyed leading U.S. retailers’ use of mobile applications in enhancing consumer’s shopping experiences. Researchers discovered many retailers””almost fifty percent–are hoping to capture first-mover advantage as their customers go mobile. The levels of sophistication in mobile design and application vary depending on the retailer and its goals. For many, the mobile features are a scaled-back version of their website. Others have ventured into offering transaction-based and customer-oriented applications that use powerful GPS technology to pinpoint an individual customer’s needs. Continue reading
Posted in Blog, Customer Experience
Tagged American Eagle, customer expectations, Customer Experience, GPS, iPhone, mobile, Retail, retailers, shopping, Technology, The North Face
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Using Technology to Get Consumers to the Store
No one doubts the claim that the Internet and rise in mobile technology hasn’t transformed the retail industry. It’s the thought that people are no longer making trips to the stores that should be up for debate. The truth is that people still shop in stores. Technology is used to get them there and to make their experience more enjoyable so they keep coming back. Continue reading
Posted in Blog, Customer Experience
Tagged Brand Experience, consumer experience, Cusotmer Service, Customer Experience, google, iPad, iPhone, Retail, retailers, Technology, video
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