ICC/Decision Services » YouTube http://www.iccds.com Enhancing the Customer Experience Mon, 06 Feb 2012 13:14:32 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Facing Up to Facebook http://www.iccds.com/facing-up-to-facebook.html http://www.iccds.com/facing-up-to-facebook.html#comments Sat, 05 Dec 2009 00:36:03 +0000 Tom http://www.iccds.com/?p=1508 PROMO Magazine website, these companies are using the technology to raise the bar on establishing loyal customer relationships, key to a brand marketer's success. Continue reading →]]> The Big Money.com has published their list of 50 companies that are making the best use of Facebook called “The Facebook 50″. Incidentally, they also have a “Twitter 12.” Not surprisingly, many top brands and retailers made the list.. Coca-Cola stands at the top. According to a story on the PROMO Magazine website, these companies are using the technology to raise the bar on establishing loyal customer relationships, key to a brand marketer’s success.

Included in the top 10 are: Coca-Cola, Starbucks, Disney, Victoria’s Secret, iTunes, Vitaminwater, YouTube, Chick-fil-A, Red Bull and T.G.I. Friday’s. The criteria for this list was having at least 200,000 friends, employing a dedicated social media staff, length of Facebook presence and amount of money spent on social media.

In general, these companies have continued to offer fresh and original Facebook content and material resulting in a tremendous amount of interest from followers. The ratings also found their Facebook presence to be well integrated with a broader marketing approach.

The names on the list speak volumes about the need to engage in establishing a touch point with consumers via social media. Major brands are embracing the philosophy and are seeing great reward.

]]> http://www.iccds.com/facing-up-to-facebook.html/feed 2