Giant Eagle plans to implement new system to make in-store promotions more effective. The retailer has invested in deploying the Promotional Display Optimization Solution from Galleria Retail Technology Solutions in all stores.
The system will allow Giant Eagle to implement and customize in-store merchandising planogram for each store independently. Each store will individually customize in-store promotions and product placement based on store-specific customer demands.
Giant Eagle’s decision to make weekly promotions store specific will allow the retailer to thrive off the different demands for each location. What the consumer demands in one location may be the direct opposite of another location. The new technology will allow Giant Eagle to ensure all customer’s experience are optimized.
