Comments on: The Great Differentiation http://www.iccds.com/the-great-differentiation.html Enhancing the Customer Experience Tue, 13 Dec 2011 00:49:22 -0500 hourly 1 http://wordpress.org/?v=3.0.1 By: 1day1brand http://www.iccds.com/the-great-differentiation.html/comment-page-1#comment-1442 1day1brand Thu, 29 Oct 2009 03:32:14 +0000 http://www.iccds.com/?p=1369#comment-1442 The recession has been mild in Canada compared to the USA. But even here, it is true that we are all far more conscientious about where and how we spend. This new financial environment also creates some great opportunities for companies that can reduce prices using technology. In both B2B and B2C. In B2C, discount etailers like http://www.shopit2me.com are far more attractive. Don't tell anyone, but I went to my usual jeans place, figured out my exact size and then entered that on their site. I also checked ebay for the jeans. In B2B, CMOs are increasing their spend on online marketing and marketing technologies. This at a time when their spending has otherwise shrunk. -- Axle Davids The recession has been mild in Canada compared to the USA. But even here, it is true that we are all far more conscientious about where and how we spend.

This new financial environment also creates some great opportunities for companies that can reduce prices using technology. In both B2B and B2C.

In B2C, discount etailers like http://www.shopit2me.com are far more attractive. Don’t tell anyone, but I went to my usual jeans place, figured out my exact size and then entered that on their site. I also checked ebay for the jeans.

In B2B, CMOs are increasing their spend on online marketing and marketing technologies. This at a time when their spending has otherwise shrunk.

– Axle Davids

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