Comments on: The Local Customer Experience http://www.iccds.com/the-local-customer-experience.html Enhancing the Customer Experience Tue, 13 Dec 2011 00:49:22 -0500 hourly 1 http://wordpress.org/?v=3.0.1 By: John Evans http://www.iccds.com/the-local-customer-experience.html/comment-page-1#comment-214 John Evans Fri, 14 Aug 2009 14:03:05 +0000 http://www.iccds.com/?p=1189#comment-214 This is a great point. Localizing your customer experience requires an in-depth team approach from national, regional and local marketing managers. Every market is different, and marketers need to recognize popular trends and demands in various markets. This also requires strategic brand filters to ensure the experience has consistency. Just look at products in national grocery stores. A grocery store in the south is going to promote and carry different products than a grocery store in the northwest. This is a great point. Localizing your customer experience requires an in-depth team approach from national, regional and local marketing managers. Every market is different, and marketers need to recognize popular trends and demands in various markets. This also requires strategic brand filters to ensure the experience has consistency.

Just look at products in national grocery stores. A grocery store in the south is going to promote and carry different products than a grocery store in the northwest.

]]> By: David Rich http://www.iccds.com/the-local-customer-experience.html/comment-page-1#comment-144 David Rich Fri, 24 Jul 2009 14:10:55 +0000 http://www.iccds.com/?p=1189#comment-144 Great point! Thanks for sharing. Great point! Thanks for sharing.

]]> By: Ted Hurlbut http://www.iccds.com/the-local-customer-experience.html/comment-page-1#comment-142 Ted Hurlbut Thu, 23 Jul 2009 22:56:57 +0000 http://www.iccds.com/?p=1189#comment-142 The challenge for the major national retailers is finding the right balance between scale and standardization on the one hand, which they need to control costs, and localization on the other hand. Customer experience is one of the more difficult challenges for them as it focuses so much on personal interactions. This is why local chains and independent retailers have such an advantage in delivering memorable customer experiences. The challenge for the major national retailers is finding the right balance between scale and standardization on the one hand, which they need to control costs, and localization on the other hand. Customer experience is one of the more difficult challenges for them as it focuses so much on personal interactions. This is why local chains and independent retailers have such an advantage in delivering memorable customer experiences.

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