Case Studies

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    Touchdown: Shopper Interception!

    The Challenge:

    Launching the right product line is a complex endeavor for any retailer. The competition is stronger than ever and discriminating shoppers have increasingly higher standards within their level of expectation. Prior to the launch of a new Winter Holiday sweater line, a national retail apparel chain wanted to ensure that their product selection appealed to their target customer.

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    Staying Ahead: Keeping a Pulse on the Competition

    The Challenge:

    A respected national sporting goods retailer needed help in staying ahead of their closest competition. As the rival’s stores were often located within five miles of their own, our client needed to identify targeted opportunities that would maximize sales at the store level.

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    Real Returns: Conversion Rate and Transaction Increases

    The Challenge:

    A national retail apparel chain set aggressive earnings goals. They hoped to increase overall earnings by improving conversion rates, boosting the number of units per transaction, and raising the average daily transactions in each of their 400 stores.

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    Don’t Sweat It: Quick Product Retrieval

    The Challenge:

    A leading cosmetic and fragrance company, discovered a significant defect in one of their antipersirant products. Even worse, over 15,000 defective units had already been shipped — to one of the largest retailers in the world.

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    Ensuring Accuracy and Peace of Mind: Promotional Compliance Assessment

    The Challenge:

    Some of our clients spend millions of dollars each week making sure their product gets in front of the customer at exactly the right moment. But how can a client honestly know that their promotional events are being executed correctly?

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    Measurable Influence: Improving Customer Service

    The Challenge:

    Many store managers at a national drug chain appeared to be undermining both store associate behavior and training guidelines. As a result, the in-store performance of associates began to deteriorate. Even worse, customer perceptions of the chain’s overall service started to suffer.

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Free Customer Intercept or Mystery Shop Offer

ICC/DS is offering to capture 30 customer intercepts at one of your retail locations or mystery shop 10 of your stores with no obligation to you.